DMAs chimwe chezvinhu zvinotsanangurwa kubudirira kana kuratidzika kwekuratidza
DMA chii?
DMA inharaunda kana nharaunda umo vanhu vanowana sarudzo imwechete yeTV.
Inowanzobatanidzwa nemaguta makuru, asi mumaruwa, inogona kusanganiswa.
Nielsen inoparadzanisa nyika muDMAs 210. Iyi nharaunda inomiririra misika yevesheni yeTV.
DMAs inopfuura kudarika maguta chete. Somuenzaniso, Philadelphia DMA haisi yeguta chete, asi nzvimbo dzose apo zviteshi zvePiladelphia zvinotariswa zvikuru. The Philadelphia DMA inosanganisira kumaodzanyemba kweNew Jersey uye zhinji dzeDelaware.
Nemhaka yeiyo, hofisi yeThiladelphia TV inoda kuvhara nhau kumhiri kweDMA kwete kwete muguta. Inogona kuedza kutengesa kushambadzira kumakambani munzvimbo yose.
Dunhu rose reUnited States riri muDMA. Dzimwe DMA dzinofukidza nzvimbo yakakura yenharaunda, se Salt Salt City DMA, inotarisana nenyika yose ye Utah. Zvimwe zviri zviduku zvakanyanya, sa Providence DMA, nekuda kwevose vari pedyo neNew England maguta ane zviteshi zvavo.
Icho chisarudzo chekuona kuti DMA Nielsen anopa dunhu rinouya pasi pakuona tsika.
Kana dzimba dzinopfuura makumi mashanu kubva mumakumi mashanu emunharaunda dzinoona Baltimore TV zviteshi, ipapo ruwa runopiwa kuBaltimore DMA. Icho ichokwadi kunyange kana nzvimbo yacho iri pedyo neimwe guta, kufanana neWashington, DC.
Dzimwe nguva, Nielsen ichachinja imwe nzvimbo kubva kune imwe DMA kuenda pane imwe. Zvichida vanhu mumuenzaniso vanotaura kamwe kamwe vanowanikwa kuWashington, DC zviteshi zvavo pamabhedha avo uye vanosarudza kuti vangada kutarisa nyaya kubva kune guta guru kune Baltimore.
Imba inopfuura 50% yemisha inotarisa DC kuterevhizheni kupfuura Baltimore TV, Nielsen ichaendesa nyika yacho kuWashington, DC DMA.
Nielsen inoparadzira rwandu rwegore reDMAs nehuwandu hwevateereri. Pakazosvika 2016, New York yaiva DMA inotungamirira.
DMAs uye Indaneti
Kukwidzwa kwenhare uye nzira dzakasiyana-siyana kune terevhizheni uye redhiyo zvakakanganisa DMAs. Vanhu vazhinji vanoshandisa mitambo yepaIndaneti kutarisa zviratidzo zvavo zvavanofarira kana kushandisa shanduro yekubhadhara yakabhadhari pane nzvimbo inowanikwa pachena muDMA yavo. Nezvikamu zvinokura zvevateereri vanotsauka kubva kuhutano hwemashoko, zvikurukuru mamireniyari, DMAs uye Nielson kuongororwa vakaona kuchinja kukuru munhamba yavo. Kubva muna 2016, Nielson akanga achitarisa kuchinja maitiro ayo kuongororwa kuti ataure terevhizheni inoshandiswa uye network redhiyo kuti awane yakawanda kuverenga, iyo ichaita kuti vatengesi vatenge nguva yehini.
DMAs uye Kubhadhara
DMA kana ruzivo rwemashambadhi yevhidhiyo rinokosha kune mabhizimusi nevatengi. Kukura kweDMA uye basa revateereri rinogadzirisa mari yekutsvaga. Semuenzaniso, mutengesi pane terevhizheni muNew York City inoda mari yakawanda kupfuura yekutengesa kunotengeswa kumhepo pane imwe nzvimbo muLancaster, PA.