Ava Whoppers Vakadzingwa Munharaunda Yose, Big Time.
Kutengeserana kunosangana nemimwe mitemo yetsika. Hazvibvumirwi kuburitsa pachena, kana kuti kutaura nhema. Uye kazhinji yenguva, iyo hurongwa inoshanda zvakanaka. Iko kuzvidzora pazvinenge zvichifanira kuva, uye pane dzimwe nguva, masangano akaita seFTC, kana UK's Advertising Standards Authority anochengetedza zvinhu.
Zvisinei, nhema dzinopinda nepakati pemakumbo. Dzimwe nguva, mhosva yacho inogona kuiswa zvakanyanya pamapfudzi emutengi, uyo akaudza sangano rehurumende yehutano iyo yakanga isiri yechokwadi.
Pane dzimwe nguva, zvinogona kunge zvisina kunaka kutaura, kana kungonyengera chete. Heano gumi mienzaniso yakadai, pasina humwe urongwa, yezviitiko izvo zvivako zvakaedza kubudisa mvere pamusoro pemeso ose.
1. Apple iPhone 3G - Kaviri seFiri, Hamu Mutengo
Muna 2008, Apple yakabudisa shanduro itsva yepepanhau reIfree, uye yakagadzira zvirevo zviviri mumashoko matanhatu akaita kuti rudzi rwose rugare uye rucherechedza. Hungu, iyo iPhone 3G itsva yakapetwa kaviri yekufambisa kwayo, uye yakakanda hafu yakawanda. Inoshamisa! Uye ... kwete chokwadi. Kwete kunyange pedyo.
Apple vashandi vakakurumidza kuzivisa kuderedza kudana, kunonoka nokukurumidza, uye mamwe makuru akawanda. Izvozvo zvakazoita "kaviri nekukurumidzira" kudaidzwa. Zvadaro paiva nemutengo. Iko yekutanga $ 399 yemari yakaderedzwa kusvika $ 199, Asi, kwaiva nehove; chikamu chinodhura, chikamu chemakore maviri chakabatwa. Mareja eApple akakurumidza kutaura kuti iwe unofanirwa kunge uri benzi kuti utende zveshoko rekutaura. Apple haina kumboita izvozvi zvakare zvakare.
2: Informa "Dzidzira muBhodheni." - Rega Kuremera Pasina Zvokudya kana Kuita Basa Rokuita
Munhu wose anokuudza kuti iwe unogona kurasikirwa nehutori kunze kwekugadzirisa koriori yako yekudya uye yekuita zvekudzidzira hutsika-hunoreva nhema. Saka mumakore ekuma1990, apo Enforma yakaunza mubhodhi yemutambo Steve Garvey kuti akurudzire "mafuta anokonzera" kudya zvokudya zvinowedzera mafuta, vanhu vakasununguka vakaramba kutenda, zvakarurama?
Zvakaipa.
Nguva dzose tinoda nzira iri nyore. Kana munhu akakurumbira achititaurira kuti pane nzira shoma yekutapudza kurasikirwa, zvakanaka, inofanira kuva yechokwadi! Havazorevi nhema. Izvo zvose zvaiva zvenhema, uye FTC yakatora Steve Garvey kuenda kumatare. Zvisinei, vakarasa nyaya yacho sezvo dare rekukumbira rakatonga kuti akanga asiri mhosva yekutaura zvaakaudzwa zvaiva zvechokwadi. Asi nyaya yacho yakaitwa nenzira yemitemo mitsva ichiita kuti zvibvumirwe pamutemo kune vanozivikanwa kuti vaite zvinyorwa zvenhema mukushambadzira.
3: Hoover Vacuums - Tenga Chitubu, Tora Ndege mbiri Dzekuenda kuU.SA
Vanotaura kuti kana chimwe chinhu chichiita sechinhu chakanyanya kunaka kuti chive chechokwadi, chiri. Asi vanhu vachiverenga zvinyorwa zvishoma pamusoro peHoover, vadzoka muna 1992, havana kukwanisa kubata. Icho chaiva $ 1,500 vacuum cleaner? Icho ichi chaiva ndarama-yakazara sucker here? Aiwa, chibvumirano chacho chakanga chisingatendwi asi chechokwadi - shandisa £ 100 pamuchenesa, uye iwe unotora ndege mbiri dzisingabhadhari kubva kuUk kuenda kune imwe nzvimbo muAmerica. Zvechokwadi, vanhu vose vakaona kuti ichi chaiva kuba, uye Hoover yakatengeswa munguva yakanyorwa.
Sangano racho rakaona kuti rakanga raita mamwe mashoma mathemati, uye saka rakasarudza kukwezva zvakanyanya kunyanya kutsvaga kutevera zvakashata zvakasimudzirwa. Yaizotumira vatengi pamusango wemasango, vachizadza fomu mushure mefomu, kusvikira vapedzisa.
Chirongwa chakanga chakaipa kwazvo, paramende yeBritish yakapinda, uye hurumende inodhura Hoover kupfuura £ 48 mamiriyoni ($ 60 mamiriyoni).
4: Nutella Kuparadzira - Utano uye Chikamu Chekudya Zvakanaka
Kana iwe wakamboedza Nutella kupararira, iwe uchacherechedza chimwe chinhu pakarepo kana ichirova rurimi rwako; zvinoshamisa zvinotapira. Izvozvi zvinokonzerwa nechocolaty zvinogona kupararira sei kuva chikamu chakanaka chekudya kwevanhu? Zvakanaka, hazvigoni. Zvichida, ndizvo zvinokwana $ 3 Million settlement.
Dambudziko nekutengesa nderokuti rinoratidza amai vakabatikana kusarudza Nutella sechinguva chiduku chekudya kwemanheru (kana yakashandiswa nechingwa chezviyo zvakawanda kana kuti gorosi waffle). Dambudziko nderipi chete chikamu chine utano hwekudya kwekudya chamangwanani ndeche "kwete Nutella" ingredient. Nutella inonyanya kusanganisa ishuga, inoteverwa nemafuta emichindwe, uye ipapo huzelnuts nekocoa. Chirongwa chacho chingave chakave chakati, "Ndinoda kupa mwana wangu chigunwe chechigunwe uye neBigickers bar kuti vadye."
5: Skechers Shape-Ups - Pinda Mukurumbira Nokungofamba Kwose
Skechers vakabudisa bundu guru reiyi. Vakaunza mushumo wezvemagariro evanhu Kim Kardashian kutungamira mushandirapamwe. Vakagadzira mamiriyoni emadhora emadhora ayo akafambiswa munguva yeSupp Bowl ya2011. Vakatorawo mazita makuru emitambo akaita saKarl Malone, Wayne Gretzky naJoe Montana. Mharidzo yaive yakajeka - yekanganwa gym, ingofamba-famba muSkechers Shape-Ups uye iwe munguva pfupi uchava munguva yakajeka.
Kutaura kwaiva hovhash yakakwana. Uye zviziviso zvakanga zvakazara nenhema dzakawanda kuti titsigire ichi chikati-chisina kururama. Kim Kardashian haana kupinda muchimiro chaaiva nacho nekupfeka Shape-Ups. Iwe waifanira kuita nenzira yakawanda kupfuura "kungozvisunga zvipfeko zvako." Uye zvidzidzo zvezvokurapa zvakataurwa zvaiva cherry-yakagadzirirwa kutsigira nhoroondo dzenhema. Mushure mechinguva, vatakuri vezvikafu vakaziva kuti vakanga vatorwa kuti vaende. Sangano rekugadzirisa $ 40 Mamiriyoni rakaziviswa, uye vanhu vakatenga shangu vaiva nemvumo yekudzorera.
6: POM Inoshamisa - Kubiridzira Rufu
Ehe. Kunyengedza rufu. Icho ndicho chaiva musoro wechirangaridzo chechirongwa uye muteereri anofungidzirwa aizotengesa zvakawanda zvepomegranate doro. Uye nei kwete? Pashure pezvose, ndiani asingadi kurarama nokusingaperi nekunwa mabhodhoro mashomanana emujisi?
Zviri pachena, chikwata chichikwira pamusoro pezvaiwanzo "kuwedzeredza zvibatsiro" miganhu, ndokuenda zvakananga kune nhema dzakakwana uye dzenhema. POM Zvinoshamisa hazvisi kuzoita kuti munhu arege kunyengera rufu. Zvisinei, nhema idzi dzakanga dzisingatariswi kuti ndiyo nyaya. Asi, kunyange zvazvo zvaiva pachena kuti hazvisi zvechokwadi, zvinogona kuita kuti vanhu vafunge kuti kunwa kwaiva nezvinhu zvakawanda zveutano, uye izvo zvaifungidzirwa kunyengera neAAA. Chikwata chacho chakatorwa.
7: Vadzidzi - Vadzidzi Vako Vari Kukutarisa Iwe
Nzvimbo dzakadai se-Facebook uye LinkedIn dzakanyanyozivikanwa nokuti dzinobvumira vanhu kuti vauye kubva kune dzimwe nyika. Vadzidzi veClassmates.com vakapa rudzi rumwechete rwe "kubuda uye kuvabata" basa ... asi pamutengo.
Iko kushambadzira kwakakuudza kuti mumwe munhu, waimbove waunodzidza naye, akanga achikutsvaka. Asi kuti uwane kuti ndiani uyo waunodzidza naye, iwe unofanira kutongesa kubhadhi yegoridhe. Zvechokwadi, mushure mekunge musayina kuvhara goridhe uye kupinda mukadhi yemakadhi echikwereti, yakakurumidza kuonekwa kuti hapana munhu akakutsvaka iwe zvachose. Yaiva chigadziro chakazara chakashandiswa kutengesa nhengo dzepamwedzi. VaClassmates.com vaifanira kukanganisa pamusoro pe $ 10 mamiriyoni mune kugadzirisa.
8: Wedzerai Kuvandudza Kwemurume - Tora Zvimwewo, Wedzera Kukura Kwako
Kukura nyaya. Uye izvo zvinoreva kuti Extenze, uye mutauriri wavo Jimmy Johnson (chiratidzo chaicho chinangwa chakanga chaita) chakaitwa hachina kuwira panzeve dzisina matsi. Zvinyorwa zvinotaurwa kuti Extenze zvinowedzera "zvakasimbiswa nesayenzi kuwedzera hukuru hweimwe chikamu chemuviri wemurume."
Iko FTC yakasarudza kupindira, nokuti mutauro waisareva "may" kana kuti "may." Kwete, zvinhu izvi zvaive zvesayenzi zvaizoshanda, uye hazvina kudaro. Uye mushure mekunge nguva yakawanda mumatare, Extenze aifanira kubhadhara $ 6 mamiriyoni mune mhosva yekutengesa kirasi yekuita.
9: Vitamini Mvura - Inwa Ichi, Zvakakunakira
Isu tose tinosangana mavitamini kuhutano. Uye nei isu tisingaiti? Mavhithamini, kana akatorwa sezvidimbu kana zvimwe zvezvokudya kana zvinwiwa, zvinokosha muupenyu. Nenzira iyoyo, kunwa saVitamin Water kunofanira kuva yakakura kwauri. Izvo chaizvoizvo kusanganiswa kwezvinhu zviviri zvehupenyu hunokosha - zvinoshandiswa nemvura, uye mavitamini. Wedzera kune izvozvi zvinoreva kuti "zvichawedzera simba rako rekudzivirira zvirwere" uye "kubatsira kurwisa rusununguko" uye iwe unotova newaini yakanyanyisa kunwa. Asi sezvazvinosvika, iyo inongova mazita anoyevedza. Icho chinwiwa chinotapira, chinowanzoita bhodhoro rine 120 makoriki uye 32 gramu yehuga.
Coca-Cola, ivo vanoita Vitamin Water, vakawana zvisinganzwisisike kuti vanhu vaifunga kuti Vitamini Mvura yakanga ine utano. "Hapana mutengi aigona kunyengerwa nenzira yakananga mukufunga kuti Vitamini Mvura ishoko rakanaka," nyanzvi dzeCoca-Cola dzakati. Nguva pfupi mushure meizvi, vakagadzirisa mamiriyoni 9 emhosva.
10: Gum Wrigley - Kudzingisa Gum Ino Inouraya Majeremusi
Kufuridzira kwakaipa hachisi chinhu chokuzvikudza nacho. Kuwana kuti kutsvaga chidimbu chegamu kwaizobvisa mumhanzi kune vateereri nzeve muna 2009. Asi pane imwe dambudziko duku. Hamu haina kuuraya majeremusi zvachose.
Gum, inonzi Eclipse, yakaitwa sechigadzirwa "chinouraya mishonga inokonzera kuipa kwakafema." Yakatova nezita rechigadziro - MBE. Asi National Advertising Division yakayera pane izvozvi zvemashiripiti, uye haikwanisi kudzokorora hutachiona hwekuuraya. Wrigley aifanira kutora zvinodzingwa kunze kwekuvhara, uye akabhadhara kusvika $ 6 mamiriyoni mumiganhu.