Benchmarking ndiyo nzira yekufananidza sangano rako, maitiro, kana kuti zvinopesana nemamwe masangano munharaunda yako kana munzvimbo yakawanda yemusika. Benchmarking inogona kushandiswa pakurwisana chero chinhu chipi nechipi, chiito, basa kana kuti kuswedera mune zvebhizimisi. Nhepfenyuro inowanzoonekwa yekuenzanisa zvirongwa zvinosanganisira: zviyero zvenguva, hutano, mari uye kubudirira uye kugutsikana kwevatengi .
Chinangwa chekuita bhachmarking ndechokuenzanisa iwe pachako maitiro nekukwikwidzana uye kugadzira pfungwa dzekuvandudza nzira, nzira uye teknolojia yekuderedza mari, kuwedzera purogiramu nekusimbisa kuvimbika kwevanhu nekugutsikana. Bhenmarkmarking inokosha inowedzera yekuvandudza nekuvandudzwa kwehutano , kusanganisira Six Sigma.
Sei Uchifanira Kuramba Wakasimba?
Nyaya ye benchmarking inoratidza kuti imwe nzira inomira yako inogona kusimbiswa. Mamwe masangano anoenzanisira senzira yekuvandudza nharaunda dzezvinhu zvebhizimisi ravo uye yekuongorora nzira dzekukwikwidza kwemakwikwi nemaitiro. Pasinei nekukurudzirwa, kukudziridza kunze kwekuona kwekambani yako uye makwikwi ndeimwe chikamu chinokosha chekutarisira munyika ino yekushandura .
Pane huwandu hukuru hwevanokonzera matanho ekuchengetedza zvikwereti mune zvakasimba.
- Chifambiso chinonyanya kuwanikwa chekuenzanisa zvikwereti chinouya kubva mukati maonero ekuti nzira kana nzira inogona kuvandudzwa. Masangano achaunganidza dhiyabhorosi pabasa ravo pachavo panguva dzakasiyana-siyana munguva uye pasi pemamiriro akasiyana-siyana uye anoona zvikamu kana nzvimbo yekusimbisa.
- Masangano mazhinji anozvienzanisa nemakwikwi mukuedza kuziva uye kubvisa matanho mubasa kana kuti zvigadzirwa kana kuti kuwana makwikwi. Nhoroondo yakakonzerwa mukukwikwidzana kwebhenchmarking inopa hutano hunojekesa zvakananga maitiro omupikisano nekufunga.
- Izwi rokuti: sarudzo yekugadzirisa , inoshandiswa kurondedzera kana chikwata chichida kuenzanisa kushanda kwaro zvichienderana nekanakisisa-mu-kirasi kana izvo zvinonzi se-class-performance performance. Izvi zvinowanzobatana kutarisa kunze kwekambani yekambani yekusimba kune firms iyo inozivikanwa kubudirira kwavo neimwe basa kana kuti nzira.
Zvinokonzerwa neBenchmarking Yomukati:
Kunyange zvazvo zvichikosha kuyera uye kuongorora kushanda kwezvinhu zvose zvakakosha, masangano anofanira kuchenjerera kukudziridza mukati kana kuonekwa kwemaitiro avo. Izvo zvakanyanya kufambidzana nezvayo pachayo zvinorasikirwa nyore nyore nemakwikwi uye zvakapararira-zvisikwa zvenyika uye kuchinja zvinoda zvevatengi.
Strategic Benchmarking:
Kutarisa kupfuura iwe pabasa rako rakanakisisa-mu-chikoro chekuita kune zvimwe zviito kana mabasa ndeye nzira yakanakisisa yekupokana nayo yakasimba kuti uongorore zvakare mafungiro nemaitiro. Semuenzaniso, Southwest Airlines yakakurudzira kuongorora nzira, nzira, nekukurumidza kwemotokari yekudzidzira motokari midzi kuti vawane pfungwa dzekuvandudza ndege yavo inotenderera-nguva panguva yegedhi. Chigumisiro chebhenekmarking yekuongorora iyi inonzi yakabatsira Southwest kugadzirisazve gedhi ravo rekuchengetedza, kushambidza, uye kukwanisa kushandiswa kwevanhu, nekuchengetedza mamiriyoni emadhora pagore.
Benchmarking Data Inowanzowanikwa Kutenga:
Mabhizimisi mazhinji kana mashizha kana mabhizimisi ane chokuita nevanoshambadzira vanobudisa dhienzanisiro inokosha inokosha pakuenzanisa nzira. Semuenzaniso, vatengi vanofarira kunaka kwemotokari itsva kana yakashandiswa vanogona kutarisa kusangano rinoparadzira Dhiyabhorosi Reports nokuda kwekutsvaga kwekutsvaga uye kuguma kwemigumisiro pamusoro pemotokari itsva uye yakashandiswa.
Kutsanangura Benchmarking Initiative:
Nemhaka yekuti chero nzira, chigadzirwa, chinoshanda mubhizinesi chakakodzerwa nekutaridzika, nzira dzakasiyana dzinosiyana. Kazhinji, chiitiko chinosanganisira:
- Kutsanangurira nyaya ye benchmarking kudzidza.
- Kutsanangurira nzira kana chiitiko icho chinofanira kuverengwa zvakadzama.
- Kusarudza nekujekesa zviyero.
- Sarudza kuenzaniswa kwakaiswa.
- Kuchengeta dhesiro pane zvose zvinyorwa zvekuenzanisa uye kuenzaniswa kwekuiswa.
- Kuongorora dheta uye kuongorora kusawirirana uye matanho.
- Kuongorora mhedzisiro yezvakasiyana kana matanho.
- Kutsanangura kuvandudzwa kwekutanga kunopera nezvinangwa.
- Kutaurirana zvinangwa.
- Kuita basa rekuvandudza nekugadzirisa migumisiro.
- Kurondedzera pamigumisiro, kuratidza kuvandudzwa nekudzokorora urongwa.
Benchmarking Mienzaniso:
Imwe yakasimba inofarira kuvandudza maitiro avo ekugadzira vatengi inogona kuenzanisa ivo pachavo maitiro nemamatriki kune avo vemakwikwi avo anobudirira.
Kana vakaona kusawirirana kusina kunaka kana kuti kusiyana kwezviyero, vanogona kutanga kuvandudza nzira yekusimbisa kushanda kwavo. Imwe yacho ichacherechedza uye ichayera kushanda kwemakwikwi, uye mune mamwe mashizha, ichatumira kune vashandi sevatengi kuwana ruzivo rwakananga.
A quick service chain chain rinotarisana nekukurumidza, kushanda kwakarurama mumotokari-thru kuti kuwedzere kushanda zvakanaka, kuderedza mari uye kuwedzerwa kubatsirwa kunodzidza kuendesa-tsika yezvikwikwidzi. Chipiri chega chega chinowanikwa pasina kupa zvibairo kukwanisa kwevatengi kunobvumira kuti hurumende iwedzere ruzivo. Kwemakore, makwikwi akashandura nguva dzose mumatokari avo-thru nekugadzirisa, nhamba yemahwindo, menyu uye mapurisa emitauri uye kurongedza nzira mukuedza kuvandudza munzvimbo ino. Vanoramba vachitarisa uye vachienzanisa.
Imwe yakasimba, Pal's Sudden Service, homburger shoma uye inopisa inja uye neBaldrige Quality Award mutsva, inobudirira zvikuru pakuwana zvakanakisisa-mu-class kushanda kwemotokari-uye zvekudyara zvekudyara, izvo zvakazarura sangano rekudzidzisa kudzidzisa dzimwe masangano. Makambani akawanda ari mumusika wezvokudya zvinotsvaga anoshandisa Pari sekanakisisa-in-class benchmark yezvikwama zvavo.
Pfungwa Inokosha:
Bhenmarkmarking inguvo inogona simba yekukurudzira kuenderera mberi kwekuvandudza musangano rako. Sezvakakurukurwa, kuvimba nemaitiro-mukati chete kunobereka myopic maonero. Masangano makuru anoedza kujekesa nzira, mabasa kana zvipo zvinokosha kune bhizimisi ravo uye kuongorora kushanda kwavo uye kubudirira kuburikidza nekutungamirira makwikwi kana kutungamira vashandi. Kuchengetedza kunofanira kutorwa kunotsanangura maitiro ekuenzanisa nemaune uye nesayenzi, kana, zvigumisiro zvinogona kutsausa.
Yakavandudzwa neArt Art Petty