Batsira Bhuku Rako Tsvaga Kuwanikwa paIndaneti
Kutengesa Bhuku Rako Ne SEO Inotanga neMetadata
Chero zvaunofunga iwe uye kana iwe uri tsika yakadhindwa, uchibvumirana nemuparidzi we hybrid , kana kuti iwe pachako wakabudisa bhuku rako kuburikidza nebasa , chinangwa chenyaya iyi ndechekuti iwe uwane kunzwisisa nekugadzirisa zvinyorwa zvekutengesa kuburikidza nekuvandudza metadata yako tsvaga injini.
Inogona kuve yakaoma asi inofunga nezvayo nenzira-sezvakakosha yezvikamu zvose zvekutengesa mabhuku-chinangwa ndechokuwana ruzivo pamusoro pebhuku pamberi pevadzidzi vanogona kuifarira.
Tsvaga injini ndeyomutendi (pakati-vanhu? Pakati-kombiyuta?) Vanoshanda nemutauro wakasiyana zvakasiyana nesu.
Chinangwa che SEO ye mabhuku ndechekushandura kwakanaka kwezvinjini, kuti ruzive ruzivo rwebhuku rinonyatsojekesa mukutsvaga, saka Google kana Yahoo kana Amazon inogona kunyatsogadzirisa bhuku racho pamberi pomudzidzi akanaka.
Chikonzero nei Bhuku reMetadata Rinokosha Kwazvo
SEO-optimized metadata inokosha yebhuku chero ripi zvaro, asi rinonyanya kukosha munyika inowedzera yekudhinda digital apo mabhuku akawanda anozvinyora uye mabhii-akabudiswa mabhuku ari paIndaneti-chete.
Uyewo, sezvo vazhinji vevanyori vanozvinyora vane zvishoma kana kuti hapana mhizha yezvinyorwa , mabhuku ezvinyorwa zvekugara , kana bhidhiyo yekudhinda mabhuku kana kuparidzirwa kwemashoko , SEO-yakagadziriswa metadata ndiyo chinhu chinokosha icho mabhuku iwayo akawanikwa.
Zvishandiso seSeO, metadata, keywords, uye nhamba dzeBISAC dzinonyanya kukosha kumabhuku ezvinyorwa zvakabudiswa, zvakare. Asi kunyange zvazvo mabhuku ekudhinda mabhuku mumabhuku ekubudisa mabhuku vanoita zvakawanda zvemashoko makuru ekufungisisa uye metadata kusimudzira zvakasimba pano, kune nzira dzinokosha umo vatori vemazuva ano vakabudiswa vanogona kutumira ruzivo rwemetadata uye kubatsira kubatsira kugadzirisa bhuku mukutsvaga.
Saka kutanga, zvidzidzo.
Metadata yeMabhuku-Tsanangudzo Dzakareruka
"Data" ndeyechokwadi; "meta" inobva muchiGiriki inoreva "chikwata chepamusoro."
"Metadata" inogona kutsanangurwa zvisina kufanira se "mashoko ekutanga pamusoro pe data." Zvebhizimisi dzakaoma-dzinotengeswa nedzimwechete (semakambani ekudhinda mabhuku e-database), izvi zvinogona kuoma. Asi nokuda kwebhuku nevanyori, tinogona kutanga neimwe, tichiita kuti zvigadziriswe:
Bhuku ndiro "Data"
Kana iwe uchifunga nezvebhuku se data, yemetadata yebhuku ndiwo ruzivo rwepamusoro-line pamusoro pebhuku. Bhuku remasetata rinokosha rinosanganisira:
- Bhuku reBhuku
- Book subtitle
- Munyori
- Book Description (aka "flap copy" uye "back copy")
- Muparidzi
- ISBN
- BISAC Code / Bhuku Chikamu (zvakawanda pamusoro peiyo gare gare)
- Page count
- Nhamba Yemifananidzo
- Publication date
- Etc.
Iyo Metadata YeBhuku Inowanikwa Inotengeswa Pamutauro
Apo bhuku rinowanikwa uye rinoenda kune kontrakiti, metadata yebhuku inotanga kuunganidzwa kune database yevaparidzi, iyo inovandudzwa kuburikidza nekubudirira kwebhuku nekugadzirwa uye inowanikwa mumakorikoro ekutengeserana omuparidzi, zvose zvinyorwa uye paIndaneti. Pano, ruzivo rwekuona runowanzowedzerwa, rakadai sejacket photo.
Pamusoro pebhuku razvinyorwa, kazhinji, munyori anopa mashoko aya emetadata kune-self-kudhinda nekuparidzira mabasa.
Apo bhuku rinobudiswa, metadata yaro inowanikwa nemakombiyuta "feed" kune zvakakodzera mabhuku ekuchengetedza mabhuku uye mawebsite evhudziro raro rakare kana mushumo, kuburikidza nebasa rake rekubudisa mabhii kana nehuwandu hwekuzvinyora. Mienzaniso yezivo idzi ndeiyi:
- Bhuku rekushandisa mabhuku uye mabhuku ekupedzisira uye mabhuku ekutsvakira mabhuku, kutengesa, nekuparadzira masangano, akadai sa Baker & Taylor , Ingram, Edelweiss / Pamusoro peTreline.
- Book retailers, sa Amazon.com, Barnes & Noble, uye IndieBound
Zvakare, nokuda kwezvinyorwa zvakabudiswa, izvo zvinyorwa zvinyorwa zvinowana metadata yebhuku rinoenderana neshoko rega rekuzvinyora uye chibvumirano chakaitwa nemunhu mumwe nomumwe nebasa, uye pasi pei zvinyorwa uye ebook vatengesi vachaparadzira bhuku racho.
Uyezve, metadata inowanikwa nemaoko nevanyori kana kutengesa uye mapikicha ekuparidzira kune mapuraneti ari paIndaneti:
- Mamwe mawebhusayithi nemaBloggi
- Mutevedzeri wehupfumi, zvakadai semapeji epa Facebook, Twitter bios , nezvimwe.
Brick-and-Mortar Book Discovery vs. Online Book Discovery
Muchitoro chemabhuku, vaverengi vanogona "kutsvaga" chaiyo "data" pamwe chete nemetadata. Uye, mumabhuku ekudhindwa pasi, "metadata" inokosha inogona kuwanika pane jekete rebhuku . Muverengi "achitsvaga" bhuku rakadhindwa mumabhuku ezvitoro anogona "kutamba" kwete chete metadata asi chaiyo "data," zvakare.
Munhu anogona kutenga mubhuku rezvitoro-uye-mortar anogona kutarisa chivharo, edzai yose flap uye jekete kopi, tarisai, dzidzai mutevedzeri wezvinyorwa, uye tiverenga tafura yezviri mukati uye flip nemapeji ezvinyorwa. Vanokwanisa "kuwana" bhuku nekuwana mufananidzo wakazara we data yose.
Asi kutsvaga injini hakutsvaki "data" ....
Tsvaga Injini Tsvaga Bhuku reMetadata
Tsvaga injini dzakadai seGoogle, Yahoo !, uye Bing musatarise mabhuku ose kana vanyori webhupu (kana mamwe mapeji ewebhu kuti uwane ruzivo (zvakadaro).
Panzvimbo pacho, sechimiro chechidimbu, vanoshandisa nguva dzose-dzakanyanyisa uye dzakanyatsogadziriswa zvinyorwa zvekutsvaga (scan) mapepa eIndaneti yemethodata inobatsira inozadza tsvakurudzo yekuverenga. Muchikamu chiduku-che-chechipiri kutsvakurudza, vanoongorora nezve gumi gazillion mapeji e-kubva pane databases, wiki sites, institutional websites, blogs, social media sites-zvemarudzi ose kuwana ruzivo runonyatsozadzisa mubvunzo.
Cherechedza kuti zvigadziridzo zvehupfumi zvinotorawo zvimwe zvikonzero zvekunyatsoongorora kukosha, hurumende, kufarira, nezvimwe zvakadaro asi ikozvino tine hanya nezve metadata.
Vanotsvaga mabhuku paIndaneti, kunyanya, Amazon.com, iyo inonyanya kutengesa mutengesi, haisi mitsva yakawanda yekutsvaga asi ine zvivako zvayo zvekutsvaga zvakagadzirirwa kushambadzira. Sokutengeserana mabhuku ebook uye ebook vatengesi vanopa mamiriyoni evanhu vanogona kuona maziso e-eye uye--kanakisisa kwevadzidzi-makadhi okukweretesa-ose, ivo vakakosha kune kuwanikwa uye kutengesa kwezvose zvakadhindwa bhuku uye ebooks.
Mukuwedzera kune metadata inopa kubva kune muparidzi, inotsvaga mabhuku ekutsvaga mabhuku paIndaneti anotarisa zvakakosha zveruzivo rwebhuku iro bhuku rekuzvidzivirira iye pachayo akaunganidza-zvakadai sekuongororwa kwevaverengi uye chaiyo yekutengesa rankings.
Sei Kutsvaga Kurongwa Kwakakosha Kuverenga Kutora uye Kutengeswa
Ipamusoro pamabhuku ebhuku pamapeji ekutsvaga emagetsi ekutsvaga ("SERPs") - aka yakakwirira injini yekutsvaga kana Amazon "ranking" -vamwe vanogona kuverenga vachaona uye "kuwana" bhuku, uye zvakanyanya kutengesa bhuku ichava.
Kuva mumatunhu matatu kana mana zvakanakisisa zvakanaka; kuva papeji yekutanga yemigumisiro yekutsvaga kwakakosha kuti ucherechedze bhuku rako. Haisi chinangwa chakajeka uye zviri nyore kwazvo kuti bhuku rirasike.
Paid Search
Kuomesa nyaya zvishoma, zvinotsvaga mabhuku uye inotengesa mabhuku paIndaneti vanotengesa zvivakwa zvekukosha zvevashambadziri uye nzvimbo dzekutengesa (kusanganisira vaparidzi nevanyori) vanobhadhara mari yebasa ravo nekutengeswa kuti vaone mumigumisiro yakatsvaga kana pamapeji akasiyana apo vaverengi vangangodaro vaone. (Somuenzaniso, sebhikisi, Amazon inoshandiswa mubhuku revaparidzi cooperative advertising mari yekuisa mabhuku mune zvimwe zvikwata).
Injini yekutsvaga "yakabhadhara kutsvaga" kana kuti "zvakabhadharwa kutsvaga" migumisiro yakasiyana ne "organic search," iyo isingatengwi. Zvisinei, tsvakurudzo dzakabhadharwa dzinotora "dzimba" uye dzinobva pane imwe nzvimbo pane peji yemigumisiro yekutsvaga kwehupenyu.
Nokuda kwechikonzero ichocho, zvinotonyanya kukosha kuti uone kuti hupenyu hunotsvaga hunhu hupi-hune rusununguko rwakanyorwa nevanyori nevaparidzi-hunogona kukurudzirwa nekugadzirisa mabhuku emetadata uye kushandisa zvimwe zvakanaka SEO maitiro.
Kugadzirisa Bhuku reMetadata reKutsvaga
Zvakare, kutsvaga injini yekugadzira kune chinangwa chevanhu -kupa bhuku mukana wekanakisisa wekubatana nevashumiri vakawanda sezvinobvira kuburikidza nekutsvaga injini "vashanduri."
Kune zvikamu zvitatu zvemetadata apo urongwa hwekugadzirisa hunoita kuti huve nemagariro akanaka:
- BISAC codes (iyo inoshandiswa pamitemo yezvikamu)
- Bhuku reBhuku uye subtitle
- Bhuku rinotsanangurwa
Kugadzirisa Chinyorwa Chinyorwa Kushandisa Bhuku Rekuwana
Zvose mbiri dzebhuku uye tsanangudzo dzebhuku dzinosanganisira mazwi makuru, ayo ari chikamu chinokosha chemetadata. Iwe unofanirwa kuita tsvakurudzo yako yekodzero usati watanga bhuku rako rebhuku uye tsanangudzo yemetadata yemabhuku.
BISAC Codes
Book Industry Standards and Communications (BISAC) nhamba idzi dzinonzi alpha-numeric codes dzinomiririra zvikamu kana zvidzidzo zvemabhuku. Pane makumi mashanu ehurukuro yeBISAC yemabhuku, zvakadai seFiction, Self-Help, uye Travel. Pasi pemusoro wehurukuro idzi mune zvidzidzo zvinenge zvitatu. Mawiti ekufambisa eAmazon anowirirana neBISAC codes.
Heanoi muenzaniso wekodhi yeBISAC:
- SEL000000 ndeye SELF-HELP / General
- SEL030000 ndeye SELF-HELP / Personal Growth / Memory Improvement
Bhuku rimwe nerimwe rinobudiswa rinoda kuva neBISAC nhamba dzakatumirwa kwairi; iyo mazano anobatsira zvidhinha-uye-matope, pamwe chete nevatengesi vebhundaneti, vanoronga zvinhu zvavo. Sezvo zvakadaro, ivo vanokosha mashandisi.
Zvechokwadi, muparidzi anogona kushandisa mazwi akawanda eBISAC sezvavanenge vachida, kunyange huwandu hwevatatu hunokurudzirwa chero bhuku rimwe chete. Amazon Kindle vashandi vanogona kuisa mabhii maviri eBISAC.
BISAC nhamba dzakawanda asi dzinoshandiswa mukubatana dzinogona kudana zvimwe zvinyorwa zvinyorwa. Rinoshandiswa nemaitiro, vanogona kuunza mamwe maziso kubhuku.
Semuenzaniso, dai iwe waiva munyori weAmerica Kindle zvakavanzika zvekuuraya zvakavanzika nomuperekedzi wega, iwe unogona kusarudza mazita e-BISAC anotevera mune tariro yekufikira vaverengi vanovanzika nevadzidzi vanofananidza vanoita seVI vadziviriri.
- FIC009050 FICTION / Fantasy / Paranormal
- FIC022090 FICTION / Mystery & Detective / Private Investigators
Kuchenjerera kunofanira kutorwa kuti kuve nekuenzanisa pakati pebhuku rinotsanangurwa nevateereri kusvika. Kana iwe wakanyanya kudukuka mumatare ako, iwe unotadza kurasikirwa nevateereri; kana iwe uri wakapararira munyaya yakakurumbira, bhuku rako rinogona kurasikirwa.
Kuti uwane njere uye uwane nhamba dzakanakisisa dzebhuku rako, tsvaga bhidhiyo yako yeBISAC (kwete ye-alpha-numeric code, asi hurukuro inotevedzana uye kunyora seFiction / Fantasy / Paranormal) kune dzimwe nzvimbo seAmazon, bn.com, uye Goodreads uye tarisa mapeji emakwikwi. Kana iwe uchizogara uchidhindwa, kurukurai mabhuku ako eBISAC nemhariri yako uye / kana chikwata chekutengesa chidimbu.
Bhuku reBhuku uye Subtitle
Pane zvinhu zvakawanda zvinotambudza zvinopinda mukusika bhuku rakakwana -metadata iri rimwechete. Zvimwe ndezvokutanga, chirevo, kukwikwidzana, "hook," maitiro anefoni, nezvimwe. Izvozvo zvakati, kune zvinhu zvekuchengetedza mupfungwa pamusoro pezvinyorwa, kunyanya izvo zvisingasi fikisi.
- ONA kana mazwi ezvinyorwa akakodzera mubhuku- Izwi reBeekeeper's Bible rinotaura zvarinoreva uye rinotaura zvose-bhuku rakazara, rakawanda, rinokosha rinokosha pane imwe nyaya.
- FUNGA nezvemakwikwi chaiyo iye zvino ... Musikana ari paTeamende ndiye akakodzera zvakakosha zvakakosha, asi zvaizodaro zvaiva nekutengeserana kwemashoko uye kutarisirwa dai zvisiriwo "Musikana," uyo-kufanana nevanotengesa Gone Girl uye The Girl pamwe neChirato Tattoo- pamwe ane "narrator" isinganzwisisiki mutsara wechirevo?
- Usatungamira vanhu vanopfuura 60 mubhuku rako. Yakareba kudarika iyo uye (maererano neAmazon, iyo iri mukana wekuziva), unopisa muverengi kudarika nepa.